IP Development & Ownership
We create original concepts designed to grow across markets.
Each platform is built with scalability in mind - allowing it to evolve, expand, and adapt while maintaining a strong identity.
About
We build experiences that live beyond the moment.
From original IP to talent-led platforms, we create and deliver experiences designed to engage audiences and scale across markets.
MELT Live is a platform for developing and delivering large-scale experiences built around IP and talent.
Operating as part of MELT Global, we work across multiple formats - from festivals and live entertainment to speaker-led programs and brand collaborations.
Our focus is simple: create experiences that connect with audiences and perform at scale.
Capabilities
Built on IP. Powered by talent. Delivered at scale.
Celebrity & Talent Integration
We collaborate with global talent to shape experiences and amplify reach.
From live appearances to campaigns and dedicated programs, talent is integrated as a core part of the platform - not an add-on.
Event Marketing 360
We amplify every experience through end-to-end marketing.
From strategy to execution, every touchpoint is designed to drive awareness, engagement, and audience reach.
Regional Scale
Built for regional scale. Ready for global expansion.
We deliver experiences across MENA, working with partners to adapt and scale platforms across different markets and audiences.
Trusted by partners across industries
Trusted by partners across industries
We collaborate with brands, destinations, and platforms to deliver experiences that engage audiences and create impact.
AldarDCTMiralYas IslandVisit QatarSharjah Asset Managemente&ADMO
Let’s build
Let’s build something that stands out.
Whether it’s creating a new IP, integrating talent into a platform, or delivering a live experience, we work with partners to bring ideas to life at scale.